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Custom Fleet combines deep fleet management expertise, smart technology and a focus on innovation to make fleets safer, more efficient and future-ready.

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Meet our leaders

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Laura Dottori-Attanasio

President and Chief Executive Officer

Laura Dottori-Attanasio is a highly accomplished figure in the business community, currently serving as the CEO of Element Fleet Management, the largest publicly traded pure-play automotive fleet manager in the world.

Laura Dottori-Attanasio

President and Chief Executive Officer

Before joining Element, Laura led the Personal and Business Banking division at one of Canada's largest financial institutions. Prior to this role, her strong leadership skills were showcased when she oversaw the institution's Risk Management activities as the Chief Risk Officer and the Global Corporate Banking and Trading Room Credit in the Capital Markets division.

Beyond her professional achievements, Laura is deeply committed to making a positive impact on communities and creating brighter possibilities for everyone. She actively contributes to various organizations, currently serving as a board member for Canadian Foundation for Physically Disabled Persons "A Seat at the Table," co-chairing the Fundraising Committee for the Children's Aid Foundation of Canada, and the Surgical Tower Campaign for the UHN Foundation.

Laura's efforts and dedication have been recognized by the Association of Fundraising Professionals, where she was honored with the Outstanding Volunteer Award. Additionally, she received the prestigious King Clancy Award from the Canadian Foundation for Physically Disabled Persons.

Laura's achievements have earned her a place in the WXN Top 100 ‘Most Powerful Women in Canada’ Hall of Fame, and she was most recently recognized as The Globe and Mail’s Report on Business New CEO of the Year, solidifying her status as an influential leader. In 2022, Laura was conferred an honorary Doctor of Laws degree from Ontario Tech University in recognition of her outstanding leadership in Canada’s financial industry and legacy of professional accomplishments and community involvement.

Laura holds a bachelor’s degree in finance and economics from Western University and is fully bilingual in English and French. She currently resides in Toronto with her husband, Mark, and together they are proud parents to four wonderful children.

Kobi Eisenberg

President, Element Mobility and Autofleet

Kobi Eisenberg leads Element's technology roadmap and product suite to deliver best-in-class digital solutions for its clients.

Chris Gittens

Executive Vice President, Leasing

Chris Gittens is focused on leading the centralized U.S. and Canada leasing function at our new Dublin, Ireland office.

Jim Halliday

Vice Chair

Jim Halliday is responsible for strengthening Element’s relationships with clients, partners, and shareholders while guiding the company’s long-term strategy and growth.

Jim Halliday

Vice Chair

His focus is on driving sustainable performance, deepening client partnerships, and ensuring Element’s strategy and investments continue to deliver exceptional value for all stakeholders.

An integral part of Element and its predecessor companies for more than 20 years, Jim brings deep industry expertise and an unwavering commitment to client service, operational excellence, and innovation. His leadership and insight play a critical role in advancing Element’s strategic priorities — from digital transformation and mobility solutions to the evolution of electric and autonomous vehicle strategies and sustainability initiatives — all aimed at helping clients achieve superior outcomes.

Most recently, Jim served as Element’s Chief Operating Officer, where he was responsible for leading the company’s highly successful transformation, overseeing global operations, strategic procurement, electric vehicle strategy, digital initiatives, and P&L performance across all services and markets. In this role, he drove consistent, market-leading client experiences and measurable business performance improvements.

Previously, Jim held numerous senior executive roles within Element and PHH Corporation, including President and CEO of Element Fleet Management International, and President and CEO of PHH Fleet Management, prior to its acquisition by Element.

Jim earned his undergraduate degree from the University of Western Ontario and his MBA from the Richard Ivey School of Business. He also holds the Institute of Corporate Directors, Director (ICD.D) designation.

Elysa Lipsky

Senior Vice President, U.S. and Canada Operations

Elysa Lipsky leads our U.S. and Canada Operations team, focusing on streamlining and optimizing processes, and ensuring that we deliver the highest quality of service to our clients.

Elysa Lipsky

Senior Vice President, U.S. and Canada Operations

Prior to her current role, Elysa led Element’s Internal Audit and Enterprise Risk function strengthening our risk management framework and evolving our internal audit function into strategic enablers of growth and governance. Elysa also served as the Vice President of Risk and Internal Audit at Laureate International Universities and prior to that, held progressively senior roles in risk and internal audit for Under Armour and KPMG. Elysa earned her undergraduate degree in International Business and Spanish from the University of Maryland, College Park, and is a Certified Internal Auditor.

David Madrigal

Executive Vice President & Chief Commercial Officer

David Madrigal leads Element’s growth strategy focused on developing new client relationships, the success of existing clients, and driving commercial excellence.

David Madrigal

Executive Vice President & Chief Commercial Officer

David is accountable for Strategic Consulting and all Account Management inclusive of Fleet Partnership Solutions and Client Experience.

David has been in fleet management and commercial finance for nearly 20 years; from 2015-2019 he built Element's high-performing Mexico team from the ground up, solidifying Element’s reputation as an industry leader in the region. His experience spans sales, credit, marketing, operations, project management and business development. Throughout his career, he has achieved a successful record of generating revenues, increasing market penetration, reducing costs and improving business performance. David holds a bachelor’s degree in industrial engineering from Universidad Iberoamericana and an MBA from IPADE Business School.

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